Get the Word Out With Worthy Cause Marketing – Entrepreneur
First published on Entrepreneur.com on 09/02/2017 When we started Barefoot Wines, the big chain and box store buyers refused to put it in their stores unless we advertised heavily. You couldn’t blame them. We were unknown at the time. What made matters worse, we were... Do Your Suppliers Like You? – Entrepreneur
First published on Entrepreneur.com on 07/29/2017 We were broke. We were looking for every way possible to save money even though we didn’t have any. We had no choice but to be resourceful when we started Barefoot Wines. It wasn’t long before we realized that...
How the Official Champagne for The Times Square New Year’s Eve Party Was Named
“WHY, I’D CALL IT BAREFOOT BUBBLY!” -Mabel Hurd
Michael Houlihan, Co-Founder of Barefoot Wines, came back exhausted from a sales trip to Southern California in late 1993. He told Bonnie Harvey, the other Co-Founder of Barefoot Wines, and her mom, Mabel Hurd, it was a disaster because the stores were stocking up...
5 Keys To Launching A Successful Startup
Most start-ups fail. Two recent articles, one by Forbes one by Fortune, cited a 90% failure rate of start-ups. And top Harvard Business School lecturer, Shikhar Ghosh, confirms that 75% of U.S. venture-backed firms don’t even return investors’ capital. In search of...
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