We Can’t Afford to Take a Break from Climate Change Mitigation
SCIENCE IS REAL!
Why is it suddenly necessary for tens of thousands of scientists to march on Earth Day and implore us to take climate change seriously? Why do they have to insist that there is no debate and that the signs are already here? They obviously think we need a strong...
Sell the Positive Emotion Your Product or Service Can Bring
ONCE MORE, WITH FEELING!
In this digital age, when so much is sold on line, we are in a race to the bottom pricewise. All we want to know is, “Where can I get it for less?” Once manufactures get swept up in that game, the features and benefits of their products seem to get reduced to a set of...
5 Barefoot Problem Solving Principles
TAKE INVENTORY
When we took on the building of the Barefoot Wine brand, we really didn’t understand the problems we would have to overcome to be successful. We had no idea how long it would take, the opposition we would face, or the enormous hurdles we had to clear in compliance,...
2 Reasons Why Doing It Yourself Can Give You a Big Advantage
“I KNOW THAT JOB!”
The advantages of starting a business when you are undercapitalized are priceless. They can force you to be creative, resourceful, and frugal. They focus your attention on sales to achieve a positive cash flow quickly, before you go out of business. They can save you...
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