7 Steps to Engage Your People (And Get the Results You are Looking For)
I LOVE WORKING HERE!
When we sold Barefoot Wine, we received the Wine Industry’s coveted Top Brand award for multiple years, sold 600,000 cases per year in 25,000 stores, were growing in all 50 states and 28 foreign countries, had no turnover for 10 years, and did it all with just 40...
Force Brands – Brand Building Secrets Interview
Founders Michael Houlihan and Bonnie Harvey didn’t set out with the intention of creating the world’s largest wine brand. At the time of Barefoot Wine’s founding in 1985, they both lacked the money and the industry knowledge necessary to launch a brand of any kind....
10 Questions Our Clients Ask
“HOW DO I DO IT?”
Our clients come to us because of our credentials as the founders of the largest wine brand in the world. They want to know how we began (in our laundry room), how we were financed (we assumed a debt which we traded for wine and bottling services), and how we overcame...
Are We Sacrificing Choices Just to Save a Little Time?
SAME ORDER AS LAST TIME!
It seems so wonderful at first. You don’t have leave the house to go shopping anymore! Everything just shows up at your door. But after a while you start to sense that something is missing… You’re starting to get bored with the same old stuff that you get in your food...
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