brands | The Barefoot Spirit

The Novel Coronavirus Spotlights Opportunities for New Consumer Packaged Goods

by Michael Houlihan & Bonnie Harvey | Business Blog

It’s clear that the direct-to-consumer business got a big shot in the arm from the shelter-in-place orders that many of us are now living under. Even though these restrictions are temporary, they have trained many new consumers to use online services to order their...

The Trouble with Disruption

by Michael Houlihan & Bonnie Harvey | Business Blog

Today, the business tabloids will tell you how glorious it is to disrupt your industry. Every week there’s a new story about another successful entrepreneur who has disrupted their industry and made a billion. But that’s not even half the story. The tabloids are quick...

Label Damage Screams “Damaged Goods” to Your Customer

IT’S ONLY A SCRATCH!

by Michael Houlihan & Bonnie Harvey | Business Blog

In the packaged consumer goods industry, the condition of your label telegraphs the condition of your goods. Even though it has nothing to do with what’s inside your package, your consumer will avoid purchasing any product with a damaged label or package. And it makes...