Cause marketing | The Barefoot Spirit

Worthy Cause Marketing Makes Dollars and Sense

DOING GOOD IS JUST GOOD BUSINESS

by Michael Houlihan & Bonnie Harvey | Business Blog, Education, Entrepreneurship, Environment, Worthy Cause Marketing

What we dubbed Worthy Cause Marketing back in 1990 was really an outcome from a serious business problem: How could we get the word out about our products when we had no money for commercial advertising? We discovered something very important when we got a call one...

Why Worthy Cause Marketing Works

GIVE MEMBERS A SOCIAL REASON TO BUY!

by Michael Houlihan & Bonnie Harvey | Business Blog

We are often asked, “What’s the difference between ‘Cause’ Marketing and ‘Worthy Cause’ Marketing?” The most obvious difference is the intention of the marketing. With Cause Marketing, the emphasis seems to be on creating an image that your company is sponsoring a...

Cause Marketing or Worthy Cause Marketing?

THE DIFFERENCE IS MAKING A DIFFERENCE

by Michael Houlihan & Bonnie Harvey | Business Blog

The nation’s #1 wine brand was built without relying on commercial advertising. Instead, while building the Barefoot Wine brand, we used what we termed, “Worthy Cause Marketing.” Every business faces the same problems. How do you get the word out about your product or...

Vineyard & Winery Management Article

by Michael Houlihan & Bonnie Harvey | Event

Linda Murphy talked with Michael about the story of Barefoot Wine, including the challenges, successes, and lessons learned along the way. It’s all here in the January/February issue of Vineyard & Winery Management. Who We Are Michael...

Big Blend Radio’s SUCCESS EXPRESS Show

by Michael Houlihan & Bonnie Harvey | Event

Michael and Bonnie joined Nancy Reid & Lisa Smith of the SUCCESS EXPRESS Radio Show to discuss their Barefoot Wine journey, including their humble beginnings and important discoveries along the way, like Worthy Cause Marketing. Read the article and listen to the...