Positive Company Culture is critical to Growth and Survival – Part 3
UNITED WE STAND!
This is the third part in the series about the original Barefoot culture. Culture really sets the tone, boundaries, and expectations the team has toward your company, your mission and your product. We’ve saved the best for last because having a common cause and...
Positive Company Culture is critical to Growth and Survival – Part 2
CUSTOMER SERVICE AND STAFF ACKNOWLEDGEMENT ARE ESSENTIAL
A company survives and grows due to sales and the loyalty of customers and staff. Sales are based on price, value, dependability, integrity, availability and perception. The basis of perception is image, networking, and more recently, the transparency of the producer....
Distribution: The Distance between a Great Product and a Sale – Part 3
GIVE YOUR PRODUCT A CHANCE
When the producers of any product first go into business, they tend to think they are in the production business. In fact, if they are to succeed, they are in the Distribution Management business. Distribution Management trumps production because without it, your...
How to Build a Brand Without Advertising
The 7 Steps of Worthy Cause Marketing
Brand recognition is the life blood of any product that passes through distribution channels. Building your brand to the point of significant market share takes years, and conventional advertising can be financially infeasible, especially for new product...
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