The Barefoot Spirit
  • BOOKS
    • The Barefoot Spirit (Audiobook)
    • The Barefoot Spirit (Paperback)
    • The Barefoot Spirit Book Endorsements
    • The Entrepreneurial Culture
    • The Barefoot Startup’s GPS
    • Shelf Smarts
    • Skyrocket Your Sales
  • ADVISORS
  • SPEAKING
    • HIRE MICHAEL & BONNIE
    • Speaking Topics
    • BUSINESS SCHOOL TESTIMONIALS
    • Conference Testimonials
  • NEWS
  • PRESS
    • Contributed Articles
    • Media Resources
    • Media Hits
  • ABOUT
    • CONTACT
Select Page
  • BOOKS
    • The Barefoot Spirit (Audiobook)
    • The Barefoot Spirit (Paperback)
    • The Barefoot Spirit Book Endorsements
    • The Entrepreneurial Culture
    • The Barefoot Startup’s GPS
    • Shelf Smarts
    • Skyrocket Your Sales
  • ADVISORS
  • SPEAKING
    • HIRE MICHAEL & BONNIE
    • Speaking Topics
    • BUSINESS SCHOOL TESTIMONIALS
    • Conference Testimonials
  • NEWS
  • PRESS
    • Contributed Articles
    • Media Resources
    • Media Hits
  • ABOUT
    • CONTACT
How to Overcome the Challenge of Perceived Value

How to Overcome the Challenge of Perceived Value

by Michael Houlihan & Bonnie Harvey | Business Blog

It’s really hard to give folks a good deal. This is especially true when your price matches a point that is not known for high quality. We ran into this perceived value challenge when we started Barefoot Wine. Our concept was to produce a product that delivered the...
Taking the Inc. 500 Survey is an Eye Opener

Taking the Inc. 500 Survey is an Eye Opener

WHAT MAKES SUCCESSFUL ENTREPRENEURS TICK?

by Michael Houlihan & Bonnie Harvey | Business Blog

Is there a set of characteristics all entrepreneurs share? What differentiates them from other folks? Below are the questions asked in the September issue of Inc. Magazine. In this issue, they list their annual Inc. 500 greatest and most inspiring entrepreneurs of the...
3 Big Throw Downs Challenge Today’s Grads

3 Big Throw Downs Challenge Today’s Grads

WE NEED HELP!

by Michael Houlihan & Bonnie Harvey | Business Blog

We are excited to go to a friend’s graduation who just completed his Masters in Engineering from Stanford. When we asked him what he was going to do with it, his response came lightning fast, “I’m going to extend the range of electric vehicles another 200 miles!” Now...
Ask the Right Questions to Get the Right Answers

Ask the Right Questions to Get the Right Answers

FROM SINGAPORE TO SILICON VALLEY BY WAY OF THE WINE COUNTRY

by Michael Houlihan & Bonnie Harvey | Business Blog, Education

Last week we had the honor of hosting 21 undergraduate students from the Minor in Entrepreneurship (MiE) program at Nanyang Technological University in Singapore. For most of them, this was their first time in the US. They went on to visit the great entrepreneurships...
7 Ways to Reduce Your Need for Capital

7 Ways to Reduce Your Need for Capital

GET MORE BANG FOR YOUR BUCK!

by Michael Houlihan & Bonnie Harvey | Business Blog

Happy Veterans Day, everybody! Today, November 11, 2015, it is our honor and our pleasure to speak at the first annual Vets Rock event at Mohegan Sun in Connecticut.  What would we share at this keynote event with more than 100 veteran-owned businesses that would be...
Page 1 of 212»
Purchase Book

Download The Audiobook NOW!

New York Times Besteller
USA Today Bestseller
#1 Bestseller Amazon
#1 Bestseller Barnes & Noble
Top 5 Business Audiobooks of 2020
- Audiobook Publishers Assoc


Business Audio Theatre
Business Audio Theatre

Sign Up for a Free Consultation

“Thanks for sending Michael and Bonnie….good stuff!”
– Craig Hettrich, President, Renaissance Executive Forums of Sacramento
Craig Hettrich
“You guys sure bang out great content consistently! Nicely done.”
– Kim Hoyer, X Factor
Kim Hoyer
“I love your weekly blog reports! Perfect amount of info, not over packed…”
– Eric, Owner, Dorton Studios
Eric
“Awesome, thanks, guys! Exceptionally useful, practical advice.”
– Tim Grosse, e2 Energy Advisors
Tim Grosse
“Thank you for sending me your weekly blog. I enjoy it and I’m able to glean some ideas for moving my business in some directions that I had not considered previously.”
– John Savory, President – Southwest Office Supply
John Savory
“Their practical insights and communication tips have already proven useful in my career, and I continue to enjoy their relevant newsletters.”
– Melodie Stairs
Melodie Stairs
“Great Newsletter!”
– Epi Ludvik Nekaj, Founder & CEO – Crowdsourcing Week
Epi Ludvik Nekaj
“Fantastic job!”
– Stephen Key, Author, Columnist & Speaker
Stephen Key
“Always interesting and helpful.”
– John Taylor
John Taylor
“Awesome!”
– Jonah White
Jonah White






(707) 484-1600
sales@thebarefootspirit.com

  • Facebook
  • Twitter
  • Instagram
  • Youtube

Find Out More About How To Build A CPG Brand

C-Suite

Keynote speakers and New York Times Best Selling Authors Michael Houlihan and Bonnie Harvey

Recent Posts

  • The Barefoot Spirit: How Hardship, Hustle & Heart Built America’s #1 Wine Brand 🍷
  • Something has to change.
  • Book Michael and Bonnie!
  • How to Recognize Opportunity (and Make It Sustainable) KNOCK! KNOCK!
  • Don’t Hurt Your Brand Image with Single-Use Containers – LOOK WHO’S AT THE TOP OF THE HEAP!

About Michael & Bonnie:

Michael Houlihan and Bonnie Harvey help companies become more entrepreneurial. They co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built Americas #1 Wine Brand. Read more about their humble beginnings to their creation of an international best-selling wine label HERE.

    Copyright ©2025 TheBarefootSpirit.com
      | About · Privacy Policy · Terms of Use · Sitemap · Contact
    This website uses cookies to ensure you get the best experience on our website. Learn more.