Why Are You Going into Business?
GET YOUR PEANUT IN FRONT OF THE ELEPHANT
The first question we ask prospective clients is, “Why are you going into business?” This seems like an obvious first question, but most folks considering taking the big leap don’t really give it the attention it deserves. The answer can determine your strategy,...
10 timeless lessons about business from the founders of the biggest wine brand in America
Last month I had the pleasure of interviewing Michael Houlihan and Bonnie Harvey, the founders of the world’s most popular wine brand, Barefoot Wine . What’s most humbling is that they had absolutely no idea what they were doing at first. From the start, with...
9 Ways Consumer Products Are Discontinued Right After They Are Approved
SALES STOPPERS ABOUND!
Our new clients were excited when their new consumer product was approved for one of the outlets in a big national chain. They were thrilled with their “success” and were entertaining visions of their product taking off in the multi-store chain. They would sell in...
Premature Infighting Over the Divvy Can Result in Nothing to Divvy
PEAS ON THE PLATE TRUMPS PIE IN THE SKY!
Even before the launch, and even before the funding, many start-ups suffer from infighting over who gets what and under what circumstances – as if the launch, proof of concept, and the achievement of positive cash flow are all a given. They’re not! In...
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