These Business Tasks Should be Outsourced
As successful brand builders, we are often asked, “What is the biggest single mistake that new consumer product brand builders make?” Our answer is always the same: “They focus on production and not on sales!” Unfortunately, the first thing that goes through most...
Russian Students Visit the Russian River!
THE RUSSIANS ARE COMING!
We recently had the honor of hosting 40 graduate entrepreneurship students from Skolkovo Moscow School of Management. They were here to tour Silicon Valley and gain knowledge from the shrines of American Entrepreneurship. At the end of their tech tour, we invited them...
Is Conventional Wisdom about Starting a Business All Wrong?
SHORTCUT YOUR STARTUP
For years, we’ve been hearing from the business media about scaling fast, burn rates, and failing fast. Everything is fast, fast, fast! But the Department of Commerce puts the failure rate of new ventures at 90% within the first 5 years! Now, that is failing fast!...
The 7 Habits of Highly Brandable People
First published on Entrepreneur.com on 10/12/2017 Having built the wine brand Barefoot, we learned a few things about branding consumer products. Get your product in front of the folks who will benefit from it. Be clear about what you are selling. Distinguish your...
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