Label Damage Screams “Damaged Goods” to Your Customer
IT’S ONLY A SCRATCH!
In the packaged consumer goods industry, the condition of your label telegraphs the condition of your goods. Even though it has nothing to do with what’s inside your package, your consumer will avoid purchasing any product with a damaged label or package. And it makes...
What is the True Cost of Overseas Outsourcing?
WHEN CHEAP IS DANGEROUS
From “shortcut-to-riches” internet marketers to Shark Tank, we hear a constant refrain, “If you want to be successful, outsource your manufacturing to a country with cheap labor costs.” If all you are concerned about is the bottom line in the short term, this may be...
The 9 Selling Seasons: Seasonal Selling Can Get You More Sales
THE LONG WEEKEND
Everybody in the consumer products business knows how important the winter holidays are to retail sales. But wait, there’s more, a whole lot more! In fact the entire year can be divided up into at least 9 selling seasons. Each one can have special significance for...
Aspiring Entrepreneurs of Consumer Products are Often Overshadowed by Technopreneurs
MAN DOES NOT LIVE BY APPLICATIONS ALONE
It’s easy to get the idea that all entrepreneurial pursuits must be in technology. Yet, over half of the start-ups we see in the hubs, incubators and universities around the country involve some kind of consumer product. These products may incorporate technology or...
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