The Barefoot Spirit
  • BOOKS
    • The Barefoot Spirit (Audiobook)
    • The Barefoot Spirit (Paperback)
    • The Barefoot Spirit Book Endorsements
    • The Entrepreneurial Culture
    • The Barefoot Startup’s GPS
    • Shelf Smarts
    • Skyrocket Your Sales
  • ADVISORS
  • SPEAKING
    • HIRE MICHAEL & BONNIE
    • Speaking Topics
    • BUSINESS SCHOOL TESTIMONIALS
    • Conference Testimonials
  • NEWS
  • PRESS
    • Contributed Articles
    • Media Resources
    • Media Hits
  • ABOUT
    • CONTACT
Select Page
Why is The Barefoot Spirit So Relevant Today?

Why is The Barefoot Spirit So Relevant Today?

SALES! IT’S WHERE THE MONEY COMES FROM

by Michael Houlihan & Bonnie Harvey | Business Blog

We talk a lot about the Barefoot Spirit. But exactly what is the Barefoot Spirit in essence? It is sales! Period! Presales before you open your doors; growth supported by sales; overhead justified by sales; new team members oriented with sales process maps;...
Franchise Vs. Mom-and-Pop Business: A Guide to Smart Investment

Franchise Vs. Mom-and-Pop Business: A Guide to Smart Investment

FORMULA VS CUSTOM

by Michael Houlihan & Bonnie Harvey | Business Blog

You’ve got the funding, and you’re finally ready to launch your own business. The one lingering question that remains is whether you should open a franchise or an independent shop. There are pros and cons to both sides, but you’ll need the following...
Listen to and Learn from your Sales Staff

Listen to and Learn from your Sales Staff

5 WAY TO PROTECT YOUR SALES FROM "COST SAVING" SUGGESTIONS

by Michael Houlihan & Bonnie Harvey | Business Blog

  In the previous post we examined some of the ways your well-meaning office, marketing, production and accounting staff may come up with “cost-saving” suggestions than can actually hurt sales.  When little things go missing or the package gets simplified in the name...
Purchase Book

Download The Audiobook NOW!

New York Times Besteller
USA Today Bestseller
#1 Bestseller Amazon
#1 Bestseller Barnes & Noble
Top 5 Business Audiobooks of 2020
- Audiobook Publishers Assoc


Business Audio Theatre
Business Audio Theatre

Sign Up for a Free Consultation

“Thanks for the great essay on packaging. You always have the most practical advice and detailed info.” 
– Stephanie Schull, Kegelbell
Stephanie Schull
“Thanks for sending Michael and Bonnie….good stuff!”
– Craig Hettrich, President, Renaissance Executive Forums of Sacramento
Craig Hettrich
“Fantastic job!”
– Stephen Key, Author, Columnist & Speaker
Stephen Key
“Awesome!”
– Jonah White
Jonah White
“Awesome, thanks, guys! Exceptionally useful, practical advice.”
– Tim Grosse, e2 Energy Advisors
Tim Grosse
“Their practical insights and communication tips have already proven useful in my career, and I continue to enjoy their relevant newsletters.”
– Melodie Stairs
Melodie Stairs
“Thank you for sending me your weekly blog. I enjoy it and I’m able to glean some ideas for moving my business in some directions that I had not considered previously.”
– John Savory, President – Southwest Office Supply
John Savory
“Always interesting and helpful.”
– John Taylor
John Taylor
“I love your weekly blog reports! Perfect amount of info, not over packed…”
– Eric, Owner, Dorton Studios
Eric
“You guys sure bang out great content consistently! Nicely done.”
– Kim Hoyer, X Factor
Kim Hoyer






(707) 484-1600
sales@thebarefootspirit.com

  • Facebook
  • Twitter
  • Instagram
  • Youtube

Find Out More About How To Build A CPG Brand

C-Suite

Keynote speakers and New York Times Best Selling Authors Michael Houlihan and Bonnie Harvey

Recent Posts

  • The Barefoot Spirit: How Hardship, Hustle & Heart Built America’s #1 Wine Brand 🍷
  • Something has to change.
  • Book Michael and Bonnie!
  • How to Recognize Opportunity (and Make It Sustainable) KNOCK! KNOCK!
  • Don’t Hurt Your Brand Image with Single-Use Containers – LOOK WHO’S AT THE TOP OF THE HEAP!

About Michael & Bonnie:

Michael Houlihan and Bonnie Harvey help companies become more entrepreneurial. They co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built Americas #1 Wine Brand. Read more about their humble beginnings to their creation of an international best-selling wine label HERE.

    Copyright ©2024 TheBarefootSpirit.com
      | About · Privacy Policy · Terms of Use · Sitemap · Contact
    This website uses cookies to ensure you get the best experience on our website. Learn more.