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Why is The Barefoot Spirit So Relevant Today?

Why is The Barefoot Spirit So Relevant Today?

SALES! IT’S WHERE THE MONEY COMES FROM

by Michael Houlihan & Bonnie Harvey | Business Blog

We talk a lot about the Barefoot Spirit. But exactly what is the Barefoot Spirit in essence? It is sales! Period! Presales before you open your doors; growth supported by sales; overhead justified by sales; new team members oriented with sales process maps;...
Franchise Vs. Mom-and-Pop Business: A Guide to Smart Investment

Franchise Vs. Mom-and-Pop Business: A Guide to Smart Investment

FORMULA VS CUSTOM

by Michael Houlihan & Bonnie Harvey | Business Blog

You’ve got the funding, and you’re finally ready to launch your own business. The one lingering question that remains is whether you should open a franchise or an independent shop. There are pros and cons to both sides, but you’ll need the following...
Listen to and Learn from your Sales Staff

Listen to and Learn from your Sales Staff

5 WAY TO PROTECT YOUR SALES FROM "COST SAVING" SUGGESTIONS

by Michael Houlihan & Bonnie Harvey | Business Blog

  In the previous post we examined some of the ways your well-meaning office, marketing, production and accounting staff may come up with “cost-saving” suggestions than can actually hurt sales.  When little things go missing or the package gets simplified in the name...
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Keynote speakers and New York Times Best Selling Authors Michael Houlihan and Bonnie Harvey

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  • The Barefoot Spirit: How Hardship, Hustle & Heart Built America’s #1 Wine Brand 🍷
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About Michael & Bonnie:

Michael Houlihan and Bonnie Harvey help companies become more entrepreneurial. They co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built Americas #1 Wine Brand. Read more about their humble beginnings to their creation of an international best-selling wine label HERE.

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