by Michael Houlihan & Bonnie Harvey | Business Blog
As consumer-packaged-goods (CPG) brand building advisors with real-world experience on how to build a successful brand, we are taking a special interest in the formidable challenges governments and private companies face in trying to manage the distribution of the... by Michael Houlihan & Bonnie Harvey | Business Blog
It’s clear that the direct-to-consumer business got a big shot in the arm from the shelter-in-place orders that many of us are now living under. Even though these restrictions are temporary, they have trained many new consumers to use online services to order their... by Michael Houlihan & Bonnie Harvey | Business Blog
We’ve often said, “If you really want to change things, put a buck on it.” That philosophy has been recently documented by Nielsen, the leader in CPG market data. The biggest mega trend we see for 2019 is being driven by consumers who want to “vote with their... by Michael Houlihan & Bonnie Harvey | Business Blog
Because we successfully built a popular consumer packaged goods brand, now known the world over, we are often asked about packaging. Our audiences want to know, “What’s the latest in packaging?” and, “What are the new trends?” After all, the “P” in CPG is “package.”... by Michael Houlihan & Bonnie Harvey | Business Blog
First published on Entrepreneur.com on 12/16/2017 Just because you learn how the chess pieces move doesn’t mean you will win the game. In fact, you can’t lose the game until you learn the moves. But how the pieces move is just the beginning. To win, you need to know...