debt | The Barefoot Spirit

How Crowdsourcing Built The World’s #1 Wine Brand

by Michael Houlihan & Bonnie Harvey | Business Blog, Contributed Article

Hi! We are Michael and Bonnie, the founders of the world’s largest wine brand. Did you know that we used crowdsourcing to build Barefoot Wine? Sure, it wasn’t called “Crowdsourcing” back then, but it was the secret to our success! If Necessity is the Mother of...

Taste California Travel!

by Michael Houlihan & Bonnie Harvey | Business Blog

The Barefoot Spirit Review by Dan Clarke The Barefoot Spirit succeeds on several levels. Those in or around the wine business will enjoy some of the inside scoop on how a young couple naively entered their industry, made predictable mistakes and yet survived....

Wine Business Monthly

by Michael Houlihan & Bonnie Harvey | Business Blog

by Cyril Penn | May 24, 2013 | 2:35 PM So I finished reading my advance copy of The Barefoot Spirit: How Hardship, Hustle, and Heart built America’s #1 Wine Brand (written with Rick Kushman). It was officially released last week. These days, Barefoot is owned by...

When Success Means Being Turned Down by the Bank

by Michael Houlihan & Bonnie Harvey | Business Blog

By Ben Steverman You’d think selling your wine brand to E&J Gallo would put you squarely on Easy Street. As accidental wine merchants Bonnie Harvey and Michael Houlihan found out, personal finance and entrepreneurship can make an awkward pair. Before the...