Integrity Is the Basis for Trust
THE “ACTUAL FACTS”
Susan Goldberg, Editor in Chief of National Geographic, recently felt compelled to speak out on the matter of truth, trust, and facts. In the June publication, her letter from the editor laments the widening of the trust gap between the public and the experts. She...
Be an Entrepreneurial Job Applicant – A Message to Grads
EMPLOYER OR CUSTOMER?
If you are a recent college grad, you may be hitting the employment market about now. You may think you are searching for a job, but maybe you should be searching for a “customer.” “I need to pay my bills,” you say, or “I need some security,” but by changing the...
What Does Your Brand Stand For?
Give Your Brand a Soul.
Brands that stand for more than just their products have a huge advantage in this era of increasing transparency. It’s not enough to have the best product at the most popular price any more, and excellent customer service is only the beginning. Now, more than ever,...
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