Distribution (business) | The Barefoot Spirit

Straight Up

The Fastest Way Out of the Box

by Michael Houlihan & Bonnie Harvey | Business Blog

When you look at the earth from space, or even your city from an airplane, you can’t help but think how relatively small we really are in the scheme of things. Imagine if your office chair was able to blast off slowly like rocket at Cape Canaveral. As you slowly...

How to Build a Brand Without Advertising

The 7 Steps of Worthy Cause Marketing

by Michael Houlihan & Bonnie Harvey | Business Blog

Brand recognition is the life blood of any product that passes through distribution channels. Building your brand to the point of significant market share takes years, and conventional advertising can be financially infeasible, especially for new product...

How To Get Your Product To The Market

The Seven Sales

by Michael Houlihan & Bonnie Harvey | Business Blog

You may have a great product at a great price, and people may really want it, but that doesn’t mean you can get it to them. If your product is sold in retail stores, like most consumer goods, it probably has to go through conventional distribution channels. In order...

10 Tips For a Start-Up Business with No Money

The advantages of being broke with a good idea

by Michael Houlihan & Bonnie Harvey | Business Blog

OK, you need some money to get started, but you can seriously reduce the amount if you take advantage of some of these suggestions. Every one of them worked for us: Start in the garage, a spare bedroom, even the laundry room the way we did. Go anywhere you won’t have...