UNITED WE STAND!
by Michael Houlihan & Bonnie Harvey | Business Blog
This is the third part in the series about the original Barefoot culture. Culture really sets the tone, boundaries, and expectations the team has toward your company, your mission and your product. We’ve saved the best for last because having a common cause and... CUSTOMER SERVICE AND STAFF ACKNOWLEDGEMENT ARE ESSENTIAL
by Michael Houlihan & Bonnie Harvey | Business Blog
A company survives and grows due to sales and the loyalty of customers and staff. Sales are based on price, value, dependability, integrity, availability and perception. The basis of perception is image, networking, and more recently, the transparency of the producer.... CHANNEL DISTRIBUTION MANAGEMENT TRUMPS PRODUCTION
by Michael Houlihan & Bonnie Harvey | Business Blog
In the previous three posts we have given just a few examples of the importance of Channel Distribution Management in product design. Here we will examine two of the most important factors in product distribution through conventional channels:... GIVE YOUR PRODUCT A CHANCE
by Michael Houlihan & Bonnie Harvey | Business Blog
When the producers of any product first go into business, they tend to think they are in the production business. In fact, if they are to succeed, they are in the Distribution Management business. Distribution Management trumps production because without it, your... THEY CAN'T BUY IT IF IT AIN'T THERE!
by Michael Houlihan & Bonnie Harvey | Business Blog
The least glamorous but most essential part of making a sale is actually getting your product to your buyer. Many great products are rotting in warehouses somewhere because their designers didn’t take the realities of the distribution system into account. Here are...