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Address the Assumption Behind the Question, Don’t Just Answer the Question

Address the Assumption Behind the Question, Don’t Just Answer the Question

WHY DO THEY CALL IT DUCK TAPE?

by Michael Houlihan & Bonnie Harvey | Business Blog

The purpose of a question is to solicit an answer. But an answer to what? Just the question on its face? Or the deeper misunderstanding posed by the question? In business, when you are building a team, you must pay very close attention and read between the lines to...
World’s Best Sale Pitch: “My Product will help you Increase Sales”

World’s Best Sale Pitch: “My Product will help you Increase Sales”

BUT WAIT, THERE’S MORE!

by Michael Houlihan & Bonnie Harvey | Business Blog

We’ve spent over two decades in sales, and it’s true – nothing happens until the sale is made. We have a friend who described her sales job as “conveying the value proposition of (her) product to (her) buyers.” There are many books written on the subject of...
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Keynote speakers and New York Times Best Selling Authors Michael Houlihan and Bonnie Harvey

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  • The Barefoot Spirit: How Hardship, Hustle & Heart Built America’s #1 Wine Brand 🍷
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About Michael & Bonnie:

Michael Houlihan and Bonnie Harvey help companies become more entrepreneurial. They co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built Americas #1 Wine Brand. Read more about their humble beginnings to their creation of an international best-selling wine label HERE.

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