Distribution Management | The Barefoot Spirit

The C-E-O is the Future of The American Economy

GEN Z TO THE RESCUE

by Michael Houlihan & Bonnie Harvey | Business Blog

The C-E-O (Collegiate Entrepreneurs’ Organization) had their Annual Conference this past October 31 – November 2 in Chicago, and we were thrilled to be a part of it. When we got up to the stage and even before we began our keynote address, we were taken back by the...

Santa Barbara News-Press Article on Michael Houlihan

by Michael Houlihan & Bonnie Harvey | Business Blog

By SCOTT STEEPLETON NEWS-PRESS CITY EDITOR March 7, 2013 5:59 AM When he returns to Santa Barbara for a speaking engagement this week, Barefoot Cellars co-founder Michael Houlihan will be treading familiar territory. He attended City College 1965-67 and it was...

Discover Your Strengths and Weaknesses Before You Start Your Business

YOU CAN’T ALWAYS GET WHAT YOU WANT, BUT IF YOU TRY SOMETIME, YOU JUST MIGHT FIND, YOU GET WHAT YOU NEED – MICK JAGGER

by Michael Houlihan & Bonnie Harvey | Business Blog

The right business for you is a combination of opportunity, preparation and resources. It’s more of a discovery than a choice. You will not have the world of all possibilities to choose from, but if you analyze your strengths and weaknesses, you can identify the...

Distribution: The Distance between a Great Product and a Sale – Part 4

CHANNEL DISTRIBUTION MANAGEMENT TRUMPS PRODUCTION

by Michael Houlihan & Bonnie Harvey | Business Blog

In the previous three posts we have given just a few examples of the importance of Channel Distribution Management in product design. Here we will examine two of the most important factors in product distribution through conventional channels:...