Education and Training | The Barefoot Spirit

Listen to and Learn from your Sales Staff

5 WAY TO PROTECT YOUR SALES FROM "COST SAVING" SUGGESTIONS

by Michael Houlihan & Bonnie Harvey | Business Blog

In the previous post we examined some of the ways your well-meaning office, marketing, production and accounting staff may come up with “cost-saving” suggestions than can actually hurt sales. When little things go missing or the package gets simplified in the name...

Beware of “Money Saving” Suggestions from Your Non-Sales Staff

DON'T JUST DO IT!

by Michael Houlihan & Bonnie Harvey | Business Blog

Let’s start by realizing that there are really only two divisions in every company, Sales and Sales Support. Since Sales Support includes everyone not in Sales, Sales Support consists of Production, Accounting, Marketing, and so on. Without sales there is simply no...

Distribution: The Distance between a Great Product and a Sale – Part 2

THEY CAN'T BUY IT IF IT AIN'T THERE!

by Michael Houlihan & Bonnie Harvey | Business Blog

The least glamorous but most essential part of making a sale is actually getting your product to your buyer. Many great products are rotting in warehouses somewhere because their designers didn’t take the realities of the distribution system into account. Here are...

The Easiest Way to Lose your Customer

Right After you make the First Sale

by Michael Houlihan & Bonnie Harvey | Business Blog

If you think all you’re selling is a product, think again. In order to continue to do business with your new buyer, you must also sell a service. The demand for customer service increases significantly after the first sale is made. That’s when your customer sees if...