Beware of “Money Saving” Suggestions from Your Non-Sales Staff
DON'T JUST DO IT!
Let’s start by realizing that there are really only two divisions in every company, Sales and Sales Support. Since Sales Support includes everyone not in Sales, Sales Support consists of Production, Accounting, Marketing, and so on. Without sales there is simply no...
Distribution: The Distance between a Great Product and a Sale – Part 2
THEY CAN'T BUY IT IF IT AIN'T THERE!
The least glamorous but most essential part of making a sale is actually getting your product to your buyer. Many great products are rotting in warehouses somewhere because their designers didn’t take the realities of the distribution system into account. Here are...
The Easiest Way to Lose your Customer
Right After you make the First Sale
If you think all you’re selling is a product, think again. In order to continue to do business with your new buyer, you must also sell a service. The demand for customer service increases significantly after the first sale is made. That’s when your customer sees if...
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