Tailor Your Message to What Your Audience Wants to Hear
DECIDE WHETHER YOU WANT TO MAKE A STATEMENT OR A DEPOSIT
If you want to make a statement, tell them what you want to say. If you want to make a deposit, tell them what they want to hear. Sounds simple enough, but what do they want to hear and who are they anyway? Every successful business learns eventually that there are a...
Find Good People – Make Great People
BUILD A SQUARE HOLE FOR A SQUARE PEG
People always ask us what we look for in a job applicant because we had such a great staff. Sure, we looked at qualifications, but we looked beyond that. We wanted people who were not only qualified, but also had foundational qualities we could build upon. We wanted...
A College Degree Can Give You an Entrepreneurial Edge
SAY HELLO TO YOUR GARAGE – A PEP TALK FOR TODAY’S GRADS
This year’s grads face serious employment challenges, but there’s probably never been a greater opportunity to create your own job. According to Robert Reich, former US Secretary of Labor, the job prospects look rather dim due to the economic down turn. He cites some...
Grow Your Business Faster by Sharing the Wealth
3 GOOD REASONS TO TAKE A SMALLER SLICE OF A LARGER PIE
Henry Ford used to say he’d rather have 1% of what a hundred others made working for him, than 100% of what he made by himself. Some business owners want to have it all, but in the process, cut off the very folks they need to get what they want. Our business...
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