World’s Best Sale Pitch: “My Product will help you Increase Sales”
BUT WAIT, THERE’S MORE!
We’ve spent over two decades in sales, and it’s true – nothing happens until the sale is made. We have a friend who described her sales job as “conveying the value proposition of (her) product to (her) buyers.” There are many books written on the subject of...
Find Good People – Make Great People
BUILD A SQUARE HOLE FOR A SQUARE PEG
People always ask us what we look for in a job applicant because we had such a great staff. Sure, we looked at qualifications, but we looked beyond that. We wanted people who were not only qualified, but also had foundational qualities we could build upon. We wanted...
What Does Your Brand Stand For?
Give Your Brand a Soul.
Brands that stand for more than just their products have a huge advantage in this era of increasing transparency. It’s not enough to have the best product at the most popular price any more, and excellent customer service is only the beginning. Now, more than ever,...
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Top 5 Business Audiobooks of 2020
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