Standing on Ceremony Can Lose the Sale
PROFESSIONAL OR IMPERSONAL
Sometimes you can do everything right and still lose the sale. Why? Because the buyers simply don’t like you or your approach. Sometimes in an effort to be professional we can be read as mechanical, sterile, and heartless. Sure, it’s a thin line between too much...
The Customer Experience is Trumped by the 800 Number Experience
YOUR CALL MAY BE RECORDED
You’ve done everything right as a producer. You’ve given your customer compelling advertising, stellar reputation, and third-party endorsements to put them in a positive state of mind even before they purchase your product or service. They anticipate a rewarding...
How to Get a Job in Today’s Market – Part 1: Your Résumé
EXPERIENCE TRUMPS EDUCATION
Today’s college graduates face increasing competition for the fewer jobs that are out there. We often are asked by college students, “What do I have to do to get hired?” Many students chase the courses that seem to align with a particular profession hoping that their...
Sales Professionals Deserve our Respect
NO JOBS WITHOUT SALES!
From the outstanding musical, “The Music Man” to the hilarious movie, “Used Cars,” people in the sales profession have long been saddled with an unfair stereotype. Yet, without sales, few businesses would succeed. Our economy relies on hundreds of thousands of...
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