THE CHEAPEST FORM OF ADVERTISING
by Michael Houlihan & Bonnie Harvey | Business Blog
Every time we speak, it never fails that at least one member of the audience comes up and asks, “I’m just a start up, I’m on a very limited budget. How can I afford to advertise and get the word out about my goods and services?” Almost everyone in the... SALES! IT’S WHERE THE MONEY COMES FROM
by Michael Houlihan & Bonnie Harvey | Business Blog
We talk a lot about the Barefoot Spirit. But exactly what is the Barefoot Spirit in essence? It is sales! Period! Presales before you open your doors; growth supported by sales; overhead justified by sales; new team members oriented with sales process maps;... PROTECT YOUR EQUITY!
by Michael Houlihan & Bonnie Harvey | Business Blog
These days it seems like most people believe that you can’t start a business without some sort of venture capital financing. Shark Tank, Silicon Valley, and most of the business publications underscore this popular premise. In fact, the business plan is now viewed as...