grapes | The Barefoot Spirit

How Crowdsourcing Built The World’s #1 Wine Brand

by Michael Houlihan & Bonnie Harvey | Business Blog, Contributed Article

Hi! We are Michael and Bonnie, the founders of the world’s largest wine brand. Did you know that we used crowdsourcing to build Barefoot Wine? Sure, it wasn’t called “Crowdsourcing” back then, but it was the secret to our success! If Necessity is the Mother of...

SmartFem Article on Keeping the Barefoot Spirit Alive

by Michael Houlihan & Bonnie Harvey | Article, Business Blog

It takes a lot of guts and spirit starting a business, and even more so when the business you’re taking over is already in debt. But that’s exactly what Michael Houlihan and Bonnie Harvey, co-founders of Barefoot Wine, did. And they had spirit the entire time. The...

Wine Business Monthly

by Michael Houlihan & Bonnie Harvey | Business Blog

by Cyril Penn | May 24, 2013 | 2:35 PM So I finished reading my advance copy of The Barefoot Spirit: How Hardship, Hustle, and Heart built America’s #1 Wine Brand (written with Rick Kushman). It was officially released last week. These days, Barefoot is owned by...

Unified Wine & Grape Symposium

by Michael Houlihan & Bonnie Harvey | Business Blog

Today, Michael will be attending The Unified Wine & Grape Symposium Built with the joint input of growers, vintners and allied industry members, the Unified Wine & Grape Symposium is held annually in Sacramento, California and is the largest event of its kind...