How Your Impatience is Used Against You
“ARE WE THERE YET?”
Member Login Username: Password: “What? Aren’t you a millionaire yet? Don’t you have an international best seller yet? Well, step right up! Have I got the quick fix for you!” Or so it goes with most hype-sters pandering to your impatience and human laziness. We all...
Label Damage Screams “Damaged Goods” to Your Customer
IT’S ONLY A SCRATCH!
In the packaged consumer goods industry, the condition of your label telegraphs the condition of your goods. Even though it has nothing to do with what’s inside your package, your consumer will avoid purchasing any product with a damaged label or package. And it makes...
3 Types of Hype to Fight
“I WILL GLADLY PAY YOU TUESDAY FOR A HAMBURGER TODAY” -WIMPY
When you start a business, it seems like the hype-type descend on you like the plague. You file for a license, a domain, or even a DBA, and bam! They are at your door! We went to a conference recently and one speaker actually advised the audience, “Ya wanna get rich?...
University of Lethbridge Teaches Marketing and Management with Real World Experience
LESSONS FROM THE TRENCHES
This week we were the Executives in Residence at one of Canada’s premier universities, the University of Lethbridge, with campuses in Calgary, Edmonton, and Lethbridge. In addition to delivering keynotes to several hundred students, faculty, and business...
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