investment | The Barefoot Spirit

The Customer Experience is Trumped by the 800 Number Experience

YOUR CALL MAY BE RECORDED

by Michael Houlihan & Bonnie Harvey | Business Blog, Company Culture, Customer Service

You’ve done everything right as a producer. You’ve given your customer compelling advertising, stellar reputation, and third-party endorsements to put them in a positive state of mind even before they purchase your product or service. They anticipate a rewarding...

Send Your People a Valentine

“YOU MEAN SO MUCH TO ME!”

by Michael Houlihan & Bonnie Harvey | Business Blog, Company Culture

This is a great time of year to show your people how much you care. It’s still the beginning of a new year and what you do now will set the tone for many months to come. By now, last year’s reports are finally in. Find something positive in those reports that you can...

A Wish for the New Year: Let’s Have More “B” Corporations

IT'S TIME FOR SOCIAL ENTREPRENEURSHIP

by Michael Houlihan & Bonnie Harvey | Business Blog

As we make our wishes, resolutions and plans, we would like to suggest that we see more “B” Corporations in the New Year ahead. “B” stands for “benefit,” and this new type of corporation distinguish itself from the traditional “S” and “C” Corps because B Corps are not...

Franchise Vs. Mom-and-Pop Business: A Guide to Smart Investment

FORMULA VS CUSTOM

by Michael Houlihan & Bonnie Harvey | Business Blog

You’ve got the funding, and you’re finally ready to launch your own business. The one lingering question that remains is whether you should open a franchise or an independent shop. There are pros and cons to both sides, but you’ll need the following...