Why Brand integrity Matters and How to Get It
There’s so much noise out there, you don’t have the luxury to try to be all things to all people. You must focus on the core value you offer to your customer. We are successful consumer brand developers, but we made a ton of mistakes before we finally achieved our...
Entrepreneur – ReGrained Markets Food Made From Upcycled Brewery ‘Spent’ Grain
Last month at O’Hare International in Chicago, we were waiting at the gate for our flight back to San Francisco. We thought we’d use the time to discuss our upcoming article on entrepreneurship. We were looking for another example of an entrepreneur who is...
Can a 15-Year-Old School Girl Change the World?
“IT’S HAPPENING AND IT’S HAPPENING NOW!”
If you’re over 21, you are considered an adult. If you’re 18 or older you can vote. But if you’re 14 or 15, how do you make yourself heard? Right now, all over the world, young teenagers are making their voices heard. It’s hard to ignore. It’s in the news every week...
10 Questions Our Clients Ask
“HOW DO I DO IT?”
Our clients come to us because of our credentials as the founders of the largest wine brand in the world. They want to know how we began (in our laundry room), how we were financed (we assumed a debt which we traded for wine and bottling services), and how we overcame...
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