The 9 Selling Seasons: Seasonal Selling Can Get You More Sales, Part 2
GET WITH THE PROGRAM!
The calendar year is already divided up into at least 9 distinctive selling seasons. Each selling season, for the most part, is named after the 3-day holiday they run through. The selling seasons all start right after the previous holiday and end on the next holiday....
C-Suite Network – Sales and Consumer Care May Know More About Your Customers Than Marketing and Production
STAY INFORMED AND STAY RELEVENT
Your marketing people have done a fine job of creating a marketing plan, strategy, and package. They’ve considered the market, the competition and the delivery systems. They have honed the message, dialed in the positioning, and developed the compelling logo, catch...
The Customer Experience is Trumped by the 800 Number Experience
YOUR CALL MAY BE RECORDED
You’ve done everything right as a producer. You’ve given your customer compelling advertising, stellar reputation, and third-party endorsements to put them in a positive state of mind even before they purchase your product or service. They anticipate a rewarding...
University of Lethbridge Teaches Marketing and Management with Real World Experience
LESSONS FROM THE TRENCHES
This week we were the Executives in Residence at one of Canada’s premier universities, the University of Lethbridge, with campuses in Calgary, Edmonton, and Lethbridge. In addition to delivering keynotes to several hundred students, faculty, and business...
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