Message | The Barefoot Spirit

Why Brand integrity Matters and How to Get It

by Michael Houlihan & Bonnie Harvey | Business Blog, Contributed Article

There’s so much noise out there, you don’t have the luxury to try to be all things to all people. You must focus on the core value you offer to your customer. We are successful consumer brand developers, but we made a ton of mistakes before we finally achieved our...

3 Overused Tactics of Poor Customer Service

“GO AWAY!”

by Michael Houlihan & Bonnie Harvey | Business Blog

We hope it’s an individual and not a company-wide problem. It could be poor hiring or poor training that results in certain counterproductive tactics that account executives and customer service representatives in big companies increasingly use. It seems to occur when...

Old Time Radio Theater Is Coming Back!

WHAT’S OLD IS NEW AGAIN

by Michael Houlihan & Bonnie Harvey | Business Blog

Our Friends and Associates have been bugging us to join the 21st Century and produce an audiobook version of our New York Times Bestseller, The Barefoot Spirit, How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. Well, guess what? We have begun! It’s a...

Tailor Your Message to What Your Audience Wants to Hear

DECIDE WHETHER YOU WANT TO MAKE A STATEMENT OR A DEPOSIT

by Michael Houlihan & Bonnie Harvey | Business Blog

If you want to make a statement, tell them what you want to say. If you want to make a deposit, tell them what they want to hear. Sounds simple enough, but what do they want to hear and who are they anyway? Every successful business learns eventually that there are a...