by Michael Houlihan & Bonnie Harvey | Business Blog, Interview
Founders Michael Houlihan and Bonnie Harvey didn’t set out with the intention of creating the world’s largest wine brand. At the time of Barefoot Wine’s founding in 1985, they both lacked the money and the industry knowledge necessary to launch a brand of any kind.... by Michael Houlihan & Bonnie Harvey | Business Blog
Best-Selling Authors Michael Houlihan and Bonnie Harvey Will Recount Lessons Learned Building Top Wine Brand at April Cal Poly Pomona Leadership Forum Their book on transforming Barefoot Wine from the verge of bankruptcy to a leading brand became a New York Times... by Michael Houlihan & Bonnie Harvey | Business Blog, Contributed Article, Interview
Last month I had the pleasure of interviewing Michael Houlihan and Bonnie Harvey, the founders of the world’s most popular wine brand, Barefoot Wine . What’s most humbling is that they had absolutely no idea what they were doing at first. From the start, with... “WHY, I’D CALL IT BAREFOOT BUBBLY!” -Mabel Hurd
by Michael Houlihan & Bonnie Harvey | Business Blog
Michael Houlihan, Co-Founder of Barefoot Wines, came back exhausted from a sales trip to Southern California in late 1993. He told Bonnie Harvey, the other Co-Founder of Barefoot Wines, and her mom, Mabel Hurd, it was a disaster because the stores were stocking up... by Michael Houlihan & Bonnie Harvey | Business Blog
When you think about wine, you most likely imagine stern-faced sommeliers, or parties where tuxedos and hors d’oeuvres on silver platters are the norm. Michael Houlihan and Bonnie Harvey do not fit the stereotype. You probably wouldn’t even expect them to be...