monetization | The Barefoot Spirit

The 5 Requirements We Look For in a New Client

MAKING THE CUT

by Michael Houlihan & Bonnie Harvey | Business Blog, Clients

We work as advisors to help businesses monetize their brand equity. In other words, we use our considerable experience having built and sold a business to help a select group of businesses do the same. But how do we select our clients? And what do we look for? We look...

Is your Startup Doomed by Your VC’s Quarterly Reports?

MAKE THE NUMBERS …NO MATTER HOW!

by Michael Houlihan & Bonnie Harvey | Business Blog

You must be getting a little nervous! It’s June 25th and the pressure is on. Your chances to effect the data for the Q2 Report is wrapping up in just a few days! How will you make the numbers you promise your VC? Will you load up your new buyer with more than she...

The 4 Core Competencies of the Barefoot Startup

4 STEPS IN THE RIGHT DIRECTION

by Michael Houlihan & Bonnie Harvey | Business Blog

If you managed to survive the entrepreneurial process from ideation to monetization and you were asked to boil it all down into core competencies, what would you say? How would you even begin? We faced this exact challenge. Our employees, business associates and...

The 7 Tenets of The Barefoot Startup

HOW DO YOU SPELL SUCCESS?

by Michael Houlihan & Bonnie Harvey | Business Blog

According to Forbes, 90% of all new businesses fail. Why is the rate so high with so many great ideas? Is something missing? Something basic? According to the Small Business Administration, businesses that survive over 5 years tend to survive over 10 years. Do they...

Taking the Inc. 500 Survey is an Eye Opener

WHAT MAKES SUCCESSFUL ENTREPRENEURS TICK?

by Michael Houlihan & Bonnie Harvey | Business Blog

Is there a set of characteristics all entrepreneurs share? What differentiates them from other folks? Below are the questions asked in the September issue of Inc. Magazine. In this issue, they list their annual Inc. 500 greatest and most inspiring entrepreneurs of the...