by Michael Houlihan & Bonnie Harvey | Business Blog
Most startups fail because they have too much overhead and not enough sales — period. In fact, in our program, The Barefoot Startup, we advise our clients to outsource everything but sales, accounting and quality control. Overhead expenses are earned by sales, not the... WATCH OUT FOR THE SHOVEL SELLERS!
by Michael Houlihan & Bonnie Harvey | Business Blog
In California, we have an old saying, “The only people who made money during the Gold Rush were selling shovels!” But a gold miner needs a lot more than a shovel. More importantly, he needs a map. And the folks selling shovels can’t help with that, because if they... BUT WAIT, THERE’S MORE!
by Michael Houlihan & Bonnie Harvey | Business Blog
We’ve spent over two decades in sales, and it’s true – nothing happens until the sale is made. We have a friend who described her sales job as “conveying the value proposition of (her) product to (her) buyers.” There are many books written on the subject of...