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The Novel Coronavirus Spotlights Opportunities for New Consumer Packaged Goods

The Novel Coronavirus Spotlights Opportunities for New Consumer Packaged Goods

by Michael Houlihan & Bonnie Harvey | Business Blog

It’s clear that the direct-to-consumer business got a big shot in the arm from the shelter-in-place orders that many of us are now living under. Even though these restrictions are temporary, they have trained many new consumers to use online services to order their...
Entrepreneur – It’s Official: Customers Prefer Sustainable Companies

Entrepreneur – It’s Official: Customers Prefer Sustainable Companies

by Michael Houlihan & Bonnie Harvey | Business Blog

When we built the Barefoot Wine brand, we lived and died on the latest Nielsen ratings. So if you are in the packaged goods space, you want to pay careful attention to the latest Nielsen report “How and Why Sustainability is Gaining Momentum with...
The 7 Habits of Highly Brandable People

The 7 Habits of Highly Brandable People

by Michael Houlihan & Bonnie Harvey | Business Blog

First published on Entrepreneur.com on 10/12/2017 Having built the wine brand Barefoot, we learned a few things about branding consumer products. Get your product in front of the folks who will benefit from it. Be clear about what you are selling. Distinguish your...
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Keynote speakers and New York Times Best Selling Authors Michael Houlihan and Bonnie Harvey

Recent Posts

  • The Barefoot Spirit: How Hardship, Hustle & Heart Built America’s #1 Wine Brand 🍷
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  • How to Recognize Opportunity (and Make It Sustainable) KNOCK! KNOCK!
  • Don’t Hurt Your Brand Image with Single-Use Containers – LOOK WHO’S AT THE TOP OF THE HEAP!

About Michael & Bonnie:

Michael Houlihan and Bonnie Harvey help companies become more entrepreneurial. They co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built Americas #1 Wine Brand. Read more about their humble beginnings to their creation of an international best-selling wine label HERE.

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