Packaging and labeling | The Barefoot Spirit

The Advantages of Being a Small Start-Up – Part 3

YOUR BRAND HAS MORE THAN ONE PURPOSE

by Michael Houlihan & Bonnie Harvey | Business Blog

By focusing on your customer, and not your big time competitors, your small start-up has the opportunity to address the market with creative and relevant products. In this series we have examined some of the powerful advantages of being small, undercapitalized and...

Listen to and Learn from your Sales Staff

5 WAY TO PROTECT YOUR SALES FROM "COST SAVING" SUGGESTIONS

by Michael Houlihan & Bonnie Harvey | Business Blog

In the previous post we examined some of the ways your well-meaning office, marketing, production and accounting staff may come up with “cost-saving” suggestions than can actually hurt sales. When little things go missing or the package gets simplified in the name...

Beware of “Money Saving” Suggestions from Your Non-Sales Staff

DON'T JUST DO IT!

by Michael Houlihan & Bonnie Harvey | Business Blog

Let’s start by realizing that there are really only two divisions in every company, Sales and Sales Support. Since Sales Support includes everyone not in Sales, Sales Support consists of Production, Accounting, Marketing, and so on. Without sales there is simply no...

Distribution: The Distance between a Great Product and a Sale – Part 2

THEY CAN'T BUY IT IF IT AIN'T THERE!

by Michael Houlihan & Bonnie Harvey | Business Blog

The least glamorous but most essential part of making a sale is actually getting your product to your buyer. Many great products are rotting in warehouses somewhere because their designers didn’t take the realities of the distribution system into account. Here are...