Would You Drink Water Out of a Can?
PLASTIC OR ALUMINUM
A New York Times article released over the weekend, by David Yaffe-Bellany, raises some serious practical questions about water packaging we feel need more consideration. Would you drink water out of a can? Or would you balk because you couldn’t see its clarity? Would...
Small Towns Stand Up to Big Plastic
“EAT OUR PLASTIC!”
Just imagine what it might be like to eat a credit card. Now imagine eating a credit card EVERY WEEK! According to the World Wildlife Fund, humans now ingest the equivalent amount of a credit card in microplastics each week! This happens because microplastics are now...
Is Your CPG Company on the Right Side of History?
Because we successfully built a popular consumer packaged goods brand, now known the world over, we are often asked about packaging. Our audiences want to know, “What’s the latest in packaging?” and, “What are the new trends?” After all, the “P” in CPG is “package.”...
Label Damage Screams “Damaged Goods” to Your Customer
IT’S ONLY A SCRATCH!
In the packaged consumer goods industry, the condition of your label telegraphs the condition of your goods. Even though it has nothing to do with what’s inside your package, your consumer will avoid purchasing any product with a damaged label or package. And it makes...
Download The Audiobook NOW!
New York Times Besteller
USA Today Bestseller
#1 Bestseller Amazon
#1 Bestseller Barnes & Noble
Top 5 Business Audiobooks of 2020
- Audiobook Publishers Assoc
Business Audio Theatre
