People | The Barefoot Spirit

7 Steps to Engage Your People (And Get the Results You are Looking For)

I LOVE WORKING HERE!

by Michael Houlihan & Bonnie Harvey | Business Blog

When we sold Barefoot Wine, we received the Wine Industry’s coveted Top Brand award for multiple years, sold 600,000 cases per year in 25,000 stores, were growing in all 50 states and 28 foreign countries, had no turnover for 10 years, and did it all with just 40...

World’s Best Sale Pitch: “My Product will help you Increase Sales”

BUT WAIT, THERE’S MORE!

by Michael Houlihan & Bonnie Harvey | Business Blog

We’ve spent over two decades in sales, and it’s true – nothing happens until the sale is made. We have a friend who described her sales job as “conveying the value proposition of (her) product to (her) buyers.” There are many books written on the subject of...

Find Good People – Make Great People

BUILD A SQUARE HOLE FOR A SQUARE PEG

by Michael Houlihan & Bonnie Harvey | Business Blog

People always ask us what we look for in a job applicant because we had such a great staff. Sure, we looked at qualifications, but we looked beyond that. We wanted people who were not only qualified, but also had foundational qualities we could build upon. We wanted...

B2B or Not to Be? That is the Question!

SUSTAINABLE BUSINESS-TO-BUSINESS RELATIONSHIPS ARE BASED ON YOUR CLIENT’S SUCCESS

by Michael Houlihan & Bonnie Harvey | Business Blog

We often hear, “Oh, we’re B2B (business-to-business), so we don’t have to worry about customers at the general public level.” The fact is, you do. It is an erroneous assumption that B2B is somehow insulated from the source of most income, the general public. If your...