Positive Company Culture is critical to Growth and Survival – Part 2
CUSTOMER SERVICE AND STAFF ACKNOWLEDGEMENT ARE ESSENTIAL
A company survives and grows due to sales and the loyalty of customers and staff. Sales are based on price, value, dependability, integrity, availability and perception. The basis of perception is image, networking, and more recently, the transparency of the producer....
Beware of “Money Saving” Suggestions from Your Non-Sales Staff
DON'T JUST DO IT!
Let’s start by realizing that there are really only two divisions in every company, Sales and Sales Support. Since Sales Support includes everyone not in Sales, Sales Support consists of Production, Accounting, Marketing, and so on. Without sales there is simply no...
Distribution: The Distance between a Great Product and a Sale – Part 4
CHANNEL DISTRIBUTION MANAGEMENT TRUMPS PRODUCTION
In the previous three posts we have given just a few examples of the importance of Channel Distribution Management in product design. Here we will examine two of the most important factors in product distribution through conventional channels:...
The Easiest Way to Lose your Customer
Right After you make the First Sale
If you think all you’re selling is a product, think again. In order to continue to do business with your new buyer, you must also sell a service. The demand for customer service increases significantly after the first sale is made. That’s when your customer sees if...
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