What Does Your Brand Stand For?
Give Your Brand a Soul.
Brands that stand for more than just their products have a huge advantage in this era of increasing transparency. It’s not enough to have the best product at the most popular price any more, and excellent customer service is only the beginning. Now, more than ever,...
How To Get Your Product To The Market
The Seven Sales
You may have a great product at a great price, and people may really want it, but that doesn’t mean you can get it to them. If your product is sold in retail stores, like most consumer goods, it probably has to go through conventional distribution channels. In order...
10 Tips For a Start-Up Business with No Money
The advantages of being broke with a good idea
OK, you need some money to get started, but you can seriously reduce the amount if you take advantage of some of these suggestions. Every one of them worked for us: Start in the garage, a spare bedroom, even the laundry room the way we did. Go anywhere you won’t have...
3 Tips for Start-up Producers
Essentials to Survive and Grow
As much as you may love your product and know that everyone else will love it too, you still need to master these three essentials to survive and grow. 1) Cash Flow Management Reduce your costs by how you buy. Extend your credit by how you pay. Get paid faster by how...
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