BUT WAIT, THERE’S MORE!
by Michael Houlihan & Bonnie Harvey | Business Blog
We’ve spent over two decades in sales, and it’s true – nothing happens until the sale is made. We have a friend who described her sales job as “conveying the value proposition of (her) product to (her) buyers.” There are many books written on the subject of...
OOPS, MY BAD!
by Michael Houlihan & Bonnie Harvey | Business Blog
You and your company are not judged by how well you do when you’re good, but by how well you do when you’re bad. To err is human, but denial can exacerbate and magnify an awkward situation. It can add an air of insincerity to an already regrettable occurrence. This...
IT JUST TOOK OFF! – NOT
by Michael Houlihan & Bonnie Harvey | Business Blog
You may hear about a brand that “just took off.” From our perspective, very few brands just take off. What’s more likely is that they started out small and sometimes took years to gain traction. As we’ve said many times before, it’s not the quality of the product, the...
SUSTAINABLE BUSINESS-TO-BUSINESS RELATIONSHIPS ARE BASED ON YOUR CLIENT’S SUCCESS
by Michael Houlihan & Bonnie Harvey | Business Blog
We often hear, “Oh, we’re B2B (business-to-business), so we don’t have to worry about customers at the general public level.” The fact is, you do. It is an erroneous assumption that B2B is somehow insulated from the source of most income, the general public. If your...