Distribution: The Distance between a Great Product and a Sale – Part 4
CHANNEL DISTRIBUTION MANAGEMENT TRUMPS PRODUCTION
In the previous three posts we have given just a few examples of the importance of Channel Distribution Management in product design. Here we will examine two of the most important factors in product distribution through conventional channels:...
Distribution: The Distance between a Great Product and a Sale – Part 2
THEY CAN'T BUY IT IF IT AIN'T THERE!
The least glamorous but most essential part of making a sale is actually getting your product to your buyer. Many great products are rotting in warehouses somewhere because their designers didn’t take the realities of the distribution system into account. Here are...
The 8 Principles of Successful Outsourcing
Outsource Everything but Quality, Sales and Customer Service
For the most part, there is usually no shortage of products. There is, however, a big shortage of Purchase Orders. Why tie up precious dollars in bricks and mortar when you really need to spend them on marketing and merchandising? It’s possible, and in many cases...
10 Tips For a Start-Up Business with No Money
The advantages of being broke with a good idea
OK, you need some money to get started, but you can seriously reduce the amount if you take advantage of some of these suggestions. Every one of them worked for us: Start in the garage, a spare bedroom, even the laundry room the way we did. Go anywhere you won’t have...
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