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3 Business Functions You Can’t Outsource

3 Business Functions You Can’t Outsource

BEYOND LEAN

by Michael Houlihan & Bonnie Harvey | Business Blog

The Burn Rate and Runway It’s always painful for us to hear a new wantrepreneur talking about the first steps they’re going to take when they go into business. They usually say something like, “Well, if I’m going to go into business, I’m going to need to get an...
How to Overcome the Challenge of Perceived Value

How to Overcome the Challenge of Perceived Value

by Michael Houlihan & Bonnie Harvey | Business Blog

It’s really hard to give folks a good deal. This is especially true when your price matches a point that is not known for high quality. We ran into this perceived value challenge when we started Barefoot Wine. Our concept was to produce a product that delivered the...
Build Your Business using Guiding Principles – Part 4

Build Your Business using Guiding Principles – Part 4

SELL UNTO OTHERS AS YOU WOULD HAVE THEM SELL UNTO YOU

by Michael Houlihan & Bonnie Harvey | Business Blog

The critical decisions we make in business are guided by our attitudes toward our employees, our creditors, our vendors’ representatives, and our customers. How we treat these people is based on our perceptions, opinions, and attitudes. In this series, we have...
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Keynote speakers and New York Times Best Selling Authors Michael Houlihan and Bonnie Harvey

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  • The Barefoot Spirit: How Hardship, Hustle & Heart Built America’s #1 Wine Brand 🍷
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About Michael & Bonnie:

Michael Houlihan and Bonnie Harvey help companies become more entrepreneurial. They co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built Americas #1 Wine Brand. Read more about their humble beginnings to their creation of an international best-selling wine label HERE.

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