Student Debt is Everyone’s Problem
WE CAN’T AFFORD IT!
What if you gave a back-to-school sale and nobody came? That’s what retailers are facing this year as many college students and grads face the frugal realities of their college debt. In the last recession we saw how interrelated the various elements of the economy...
True Entrepreneurs Do What It Takes – No Matter What!
I HAVE TO DO THAT?
Once the afterglow of the launch wears off, and once the business plan takes a back seat to the cash flow projection, you discover what the real work is in your new business. We call it the “real” work because it generally takes more time and focus that anything you...
The 9 Selling Seasons: Seasonal Selling Can Get You More Sales
THE LONG WEEKEND
Everybody in the consumer products business knows how important the winter holidays are to retail sales. But wait, there’s more, a whole lot more! In fact the entire year can be divided up into at least 9 selling seasons. Each one can have special significance for...
World’s Greatest Sales Pitch: I Can Help You Sell Your Product!
BEST SALES PERSON = “THE ASSISTANT BUYER”
Everything is dependent on sales. There is no better justification for salaries, offices, production facilities, or even products. With enough investment capital you can have all those things, but they are unsustainable without sales. Our modern business culture has...
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