TREAT YOUR VENDORS LIKE YOUR CUSTOMERS
by Michael Houlihan & Bonnie Harvey | Business Blog
The salespeople who call on your business have much more to offer than the products and services they represent. They are a gold mine of information and are in a position to significantly help your business. In this series, we have examined the guiding principles that... by Michael Houlihan & Bonnie Harvey | Event
Today, I am sharing our experience building brand value in the Barefoot Wine brand with wine industry owners and professionals at the Wine Industry Brand Value Seminar in Napa. Who We Are Michael Houlihan and Bonnie Harvey co-authored the New York Times... “DIA DE LOS MUERTOS”
by Michael Houlihan & Bonnie Harvey | Business Blog
Halloween has popped up in both our personal and business lives. Bonnie’s mother and Michael’s father were both born on Halloween. Somehow, we discovered we had this in common within an hour after we met. Also, the concept for the Barefoot wine label was developed at... NO JOBS WITHOUT SALES!
by Michael Houlihan & Bonnie Harvey | Business Blog
From the outstanding musical, “The Music Man” to the hilarious movie, “Used Cars,” people in the sales profession have long been saddled with an unfair stereotype. Yet, without sales, few businesses would succeed. Our economy relies on hundreds of thousands of... BUT WAIT, THERE’S MORE!
by Michael Houlihan & Bonnie Harvey | Business Blog
We’ve spent over two decades in sales, and it’s true – nothing happens until the sale is made. We have a friend who described her sales job as “conveying the value proposition of (her) product to (her) buyers.” There are many books written on the subject of...