Increasing the Value of a Wine Business Seminar
Today, I am sharing our experience building brand value in the Barefoot Wine brand with wine industry owners and professionals at the Wine Industry Brand Value Seminar in Napa. Who We Are Michael Houlihan and Bonnie Harvey co-authored the New York Times...
Halloween is More Than Trick or Treat
“DIA DE LOS MUERTOS”
Halloween has popped up in both our personal and business lives. Bonnie’s mother and Michael’s father were both born on Halloween. Somehow, we discovered we had this in common within an hour after we met. Also, the concept for the Barefoot wine label was developed at...
Sales Professionals Deserve our Respect
NO JOBS WITHOUT SALES!
From the outstanding musical, “The Music Man” to the hilarious movie, “Used Cars,” people in the sales profession have long been saddled with an unfair stereotype. Yet, without sales, few businesses would succeed. Our economy relies on hundreds of thousands of...
World’s Best Sale Pitch: “My Product will help you Increase Sales”
BUT WAIT, THERE’S MORE!
We’ve spent over two decades in sales, and it’s true – nothing happens until the sale is made. We have a friend who described her sales job as “conveying the value proposition of (her) product to (her) buyers.” There are many books written on the subject of...
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