by Michael Houlihan & Bonnie Harvey | Business Blog, Contributed Article
Everybody in the consumer products business knows how important the winter holidays are to retail sales. But wait, there’s more, a whole lot more! In fact, the entire year can be divided up into at least nine selling seasons. Each one can have special significance for... GET WITH THE PROGRAM!
by Michael Houlihan & Bonnie Harvey | Business Blog, Sales
The calendar year is already divided up into at least 9 distinctive selling seasons. Each selling season, for the most part, is named after the 3-day holiday they run through. The selling seasons all start right after the previous holiday and end on the next holiday....