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The Top 5 Challenges to Going Global

The Top 5 Challenges to Going Global

YOU MEAN OUR TRADEMARK IS NO GOOD OVER THERE?

by Michael Houlihan & Bonnie Harvey | Business Blog, Entrepreneurship

As our world gets smaller, more and more entrepreneurs are going global. But just what does that mean in terms of entrepreneurship? Sure, it seems easy enough when you market through e-commerce.  It’s almost a given that you will be selling internationally as the...
Tailor Your Message to What Your Audience Wants to Hear

Tailor Your Message to What Your Audience Wants to Hear

DECIDE WHETHER YOU WANT TO MAKE A STATEMENT OR A DEPOSIT

by Michael Houlihan & Bonnie Harvey | Business Blog

If you want to make a statement, tell them what you want to say. If you want to make a deposit, tell them what they want to hear. Sounds simple enough, but what do they want to hear and who are they anyway? Every successful business learns eventually that there are a...
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Keynote speakers and New York Times Best Selling Authors Michael Houlihan and Bonnie Harvey

Recent Posts

  • The Barefoot Spirit: How Hardship, Hustle & Heart Built America’s #1 Wine Brand 🍷
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  • How to Recognize Opportunity (and Make It Sustainable) KNOCK! KNOCK!
  • Don’t Hurt Your Brand Image with Single-Use Containers – LOOK WHO’S AT THE TOP OF THE HEAP!

About Michael & Bonnie:

Michael Houlihan and Bonnie Harvey help companies become more entrepreneurial. They co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built Americas #1 Wine Brand. Read more about their humble beginnings to their creation of an international best-selling wine label HERE.

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