Build Your Business using Guiding Principles – Part 2
4 WAYS TO EXTEND YOUR CREDIT
Ever wonder what goes through a creditor’s mind when they decide whether or not to give you credit? Creditors, like suppliers, vendors, and bankers who extend credit to you, are a bit anxious and for good reason. They don’t know how you’ll behave when times are tough....
Build Your Business using Guiding Principles – Part 1
HOW WOULD YOU LIKE IT?
Our grandparents called it “The Golden Rule.” Our parents told us to “Put yourself in the other guy’s shoes.” We call it “How would you like it?” But it’s all the same concept of fair play. Unfortunately, in our fast-paced, highly competitive business environment,...
Timelines Are the Lifelines of Customer Satisfaction
TELL YOUR CUSTOMERS WHAT IS EXPECTED OF THEM
Outside contracted services do things for us that are beyond our skill set or are best done by a specialist. One frustration we, as customers, typically face is not knowing what is expected of us to get the most out of these services. If you are in a service business,...
Increasing the Value of a Wine Business Seminar
Today, I am sharing our experience building brand value in the Barefoot Wine brand with wine industry owners and professionals at the Wine Industry Brand Value Seminar in Napa. Who We Are Michael Houlihan and Bonnie Harvey co-authored the New York Times...
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