Sonoma State University | The Barefoot Spirit

SSU State Parks Workshop – Private Event

by Michael Houlihan & Bonnie Harvey | Event

We will be joining the Sonoma State University State Parks Project team to learn about their recent research findings. This invitation-only workshop will present their findings of research completed in summer 2012 intended to support a larger discussion of strategic...

Exit Strategy, Brand Building, and Value

by Michael Houlihan & Bonnie Harvey | Event

Title: Exit Strategy, Brand Building, and Value Location: Sonoma State University, Rohnert Park, CA Description: Brand equity trumps real estate in most acquisitions. Understanding how value is created in the affordable luxury wine industry is the first step in...

Winning Distribution Strategies

by Michael Houlihan & Bonnie Harvey | Event

Title: Winning Distribution Strategies Location: Sonoma State University, Rohnert Park, CA Successful brand building hinges on diligent management of the 3-tiered distribution channel and appealing to customers at all levels. Houlihan and Jones bring extensive street...