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Improve Your Chances of Success by Starting Small and Carefully

Improve Your Chances of Success by Starting Small and Carefully

TEST THE WATER BEFORE YOU JUMP IN WITH BOTH FEET!

by Michael Houlihan & Bonnie Harvey | Business Blog

As long as your product is not in a specific market or retailer, it can’t be discontinued. Once you are discontinued you may never get back. You’ve got one shot. Take careful aim and hit just one bullseye at a time. The shotgun approach may get you more distribution...
Distribution: The Distance between a Great Product and a Sale – Part 2

Distribution: The Distance between a Great Product and a Sale – Part 2

THEY CAN'T BUY IT IF IT AIN'T THERE!

by Michael Houlihan & Bonnie Harvey | Business Blog

The least glamorous but most essential part of making a sale is actually getting your product to your buyer. Many great products are rotting in warehouses somewhere because their designers didn’t take the realities of the distribution system into account. Here are...
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Keynote speakers and New York Times Best Selling Authors Michael Houlihan and Bonnie Harvey

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  • The Barefoot Spirit: How Hardship, Hustle & Heart Built America’s #1 Wine Brand 🍷
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About Michael & Bonnie:

Michael Houlihan and Bonnie Harvey help companies become more entrepreneurial. They co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built Americas #1 Wine Brand. Read more about their humble beginnings to their creation of an international best-selling wine label HERE.

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