strategy | The Barefoot Spirit

How Much Is Your Privacy Worth?

THERE’S NO FREE LUNCH!

by Michael Houlihan & Bonnie Harvey | Business Blog

With all the recent scandals about how your personal likes, clicks, shares, and the groups you’ve joined are being used as products for sale to advertisers, political activists, and even foreign agents, are you finally ready to pay for social networking? “Well,...

The 4 Core Competencies of the Barefoot Startup

4 STEPS IN THE RIGHT DIRECTION

by Michael Houlihan & Bonnie Harvey | Business Blog

If you managed to survive the entrepreneurial process from ideation to monetization and you were asked to boil it all down into core competencies, what would you say? How would you even begin? We faced this exact challenge. Our employees, business associates and...

C-Suite Network – Sales and Consumer Care May Know More About Your Customers Than Marketing and Production

STAY INFORMED AND STAY RELEVENT

by Michael Houlihan & Bonnie Harvey | Business Blog

Your marketing people have done a fine job of creating a marketing plan, strategy, and package. They’ve considered the market, the competition and the delivery systems. They have honed the message, dialed in the positioning, and developed the compelling logo, catch...

3 Essential Questions for Success

GET YOUR BEARINGS BEFORE YOU PROCEED

by Michael Houlihan & Bonnie Harvey | Business Blog

There are a lot of ideas floating around about how to achieve success. Some people think it’s all about passion – and passion is certainly an essential ingredient. Some folks think it’s about the drive to achieve, and that will certainly keep you going when times get...